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The New Battleground for Greenpeace: Social Media

July 20, 2010


Although Kimberly-Clark and Greenpeace ended their dispute last year (watch the “make up” video), Greenpeace has continued it’s media war against other brands like BP and Nestle. The latest media channel to be utilized by Greenpeace is social media, which is already ripe with an audience ready to watch, listen and engage in the battle.

At the time of the Kleercut campaign, Kimberly-Clark had little if any social media presence to target. However, recent social media brandjackings by Greenpeace of Nestle’s Facebook page prompted an interview with Greenepeace’s team. Web Strategist Jeremiah Owyang gives us insight in his article for Forbes Magazine, and is a great read for brand managers, PR, agencies, and social media professionals. I’d like to hear your thoughts. What can brands do when confronted in the social space?

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