Sifting Through The Noise

Almost daily, information is being made available about users of social media and how marketers are trying to get their heads around finding where their audience is. Needing to show ROI to execs for playing in the social media game is priority #1 for any social media marketing buy-in (and to getting the budget approved to play as well). I’ve seen plenty of infographics from presentations and reports full of information that require precise scrutiny for accurate marketing data.

Trendstream has recently developed the Global Web Index – as a tool that, “provides anyone with the free of charge chance to view and play with the GlobalWebIndex data, and more importantly to start developing unique insights on social media.”

Global Web Index

These data is accurate as of January 2010. This is only the “lite” version; please click through to the link for info on how to get the full set of data if you like.

Is this useful to you? Do you see any trends or surprises in the data that are particularly relevant to how you do business? What other tools have you found that can offer insight such as this? Please leave a comment below.