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The Rise of Text Messaging [INFOGRAPHIC]

August 17, 2010

From Mashable: Text messaging is one of the most popular communication methods in the world. The cost of a cell phone and SMS plan compared to that of a computer and a broadband connection has made texting extremely popular in developing countries, and “unlimited messaging” plans have made it the communication medium of choice for teens everywhere (beating face-to-face conversation and e-mail in popularity). Read more…

You Have Trust Issues

August 17, 2010

Given recent events, people just don’t trust corporations as much as they used to. But who do they trust? When it comes to social media, people trust mainly two categories: credible third party experts (academics, some media sources, analysts, etc.) and people they know and trust. Read more…

Top 10 Signs You Are The Official Social Media Nerd Of Your Company

August 16, 2010

You may laugh, but some of these from PR@Sunrise are true… Read more…

From The Toolbox: Twitter #Hashtags

August 15, 2010

I have to admit I’m relatively green to “tweeting” and even greener when it comes to using what are called “hashtags”. Those little # symbols are used to identify topics, to let the Twitterverse know what you’re talking about and to drive the link between related tweets. Read more…

Your Posts Make Me Hungry

August 11, 2010

OystersWe’re all connected through food; for some people, it’s simply seen as a necessity for survival, but for someone like me, it’s a passion. Food is a powerful medium that can unite people, as well as something that can bring immense joy and pleasure.

Since I often share my joy of cooking, eating and going to restaurants with friends and family, it’s only fitting that my Facebook profile has turned into an epicenter of all things culinary. Never before has Facebook been more apt to serve the needs of “foodies” like me. Read more…

How Big is Social Media in the UK?

July 28, 2010

In the same vein as Socialnomics’ Social Media Revolution, Simply Zesty, a UK-based online PR and social media firm, has put together an interesting video with statistics related specifically to the UK where the social media and networking phenomenon is growing extremely fast. 85 percent of the population is online; they spend over 6 hours on social media sites every month, nearly 60 percent of them read blogs and 64% have their own profile on a social network.

The facts and numbers in the video are based on UK’s online population, but many of them ring true for most parts of the online world. Check it out below or view the video here.

Brandjacking Inc.

July 27, 2010

My last post mentioned the topic of Brandjacking, which reminds me of an era in the not so distant past where someone would register a URL of a brand, product or individual in the hopes of garnering a hefty payoff to turn it over to the rightful owner.

The benefits of brandjacking for an individual may not be directly financial, but the effects on the original brand-holder may often include financial loss – for example, negative publicity may result in the termination of a celebrity’s sponsorship deal, or, for a corporation, potentially lead to lost sales or a reduced share price. Just today there was a report of footballer on a fake Facebook page stating he was moving to another team. Read more…